About Us

 

Welcome to Babe & Bag – We’re so glad you’re here!

Think of this as your new favorite spot for bags and accessories that feel like you. We’re all about creating a space where you instantly feel at home—like you just walked into your best friend’s closet, and she actually lets you borrow her good stuff. No pressure, no fuss—just stylish pieces curated to make you feel confident, flirty, and effortlessly put together. Because finding the one (bag, that is) should feel like a little win.


Our Story

Babe & Bag started as just an idea shared by our founder, Kita Jae Watson.
For Kita, bags have always been more than just accessories—they’re a little piece of personal expression that carries our essentials and our confidence. After years of hunting for stylish bags that didn’t require a designer price tag, she decided to create a brand that celebrated style and accessibility by sourcing unique collections and styles just for you.

Babe & Bag is all about helping women feel beautiful, fun, and empowered in the everyday moments—whether it’s a coffee run or a night out. Each bag is carefully curated with one goal in mind: to help you look good, feel good, and own your vibe.

Our Mission

At the heart of Babe & Bag is our commitment to you:
To curate affordable, stylish bags and accessories that inspire confidence, spark compliments, and let your personality shine. Every piece we select is meant to help you step into your day feeling ready for whatever’s ahead—with a little extra confidence on your arm.

 

Got a question, suggestion, or just want to say hi? [Contact Us →]